Our Difference

Three friends wrapped in luxury cabana beach towels in gray, coral pink, and blue.

Classic style, Trusted by 5-star resorts, Made to last, Giving Back

Timeless California style, designed to last

We’re dedicated to finding the best products for all you beach goers and sun lovers—no matter where in the world those products are made. Owned and operated from California, we’ve traveled from Turkey to Mexico to Pakistan sourcing each piece individually. With a mission to develop the best quality pieces, we’ve found the finest cottons and design techniques from around the world that maximize plushness and durability without sacrificing design. That results in towels and blankets that capture a classic California style but are still built to withstand the adventures life takes you on. Bring on the sand, salt, and put these pieces to the test. 

Danny Meurer, founder and CEO of Laguna Beach Textile Co.

Founded by a former cabana boy

The Cabana Towel is our original product and the inspiration for starting the company. Growing up, our founder Danny spent summers as a pool boy at a luxury Laguna Beach resort and in that time became very familiar with beach towels. Years later on a mission to find a good one for himself, realized it was either hotel quality at an outrageous price or towels that shed, don’t dry, or were paper thin. So in 2015, he started the company with the goal of bringing classic California beach style and premium, resort quality to every home and beach. 

Direct to consumer 

From day one, bringing you the highest quality products at the best value has been a top priority. How do we do that? Glad you asked! We have no overhead or brick-and-mortar stores, are a remote workforce, and rely almost entirely on word-of-mouth marketing from customers rather than ad budgets. 

About our products

The Cabana Towel


Woman on top of navy blue and almond tan cabana beach towel.


Thicker, more durable, and more absorbent 

Our classic Cabana towels come from the belief that luxury towels shouldn’t have to come at luxury prices. We use a super-fine thread and four times the amount of thread in each towel compared to the standard beach towel. This makes them thicker, more durable, and more absorbent while the high quality threads allow for easy drying. And with a pop of color (or what we call a party stripe), these bring a little something extra to your beach and pool trips. 

The Turkish Towel

Woman on beach wearing gray and white luxury Turkish towel

Classic designs built for today’s use 

Our Turkish towels are made in Turkey, and are designed with one side smooth cotton and the other a looped terry cloth. This combination gives you the best of both worlds—the look without losing the absorption. The sourcing process for this product was extensive, involving two different Turkish towel conventions and reviewing the work of hundreds of manufacturers to ensure we had the highest quality. We love the team we work with and the unique and highly versatile product that has fast become a fan favorite. 

The Bath Towel

Stack of navy blue Supima cotton bath towel, hand towel, and wash cloth.

Made with American Supima cotton 

We’ve recently re-launched our bath towel line. We were happy with our original product but knew we could improve on them. These new towels are made of premium, American-made Supima cotton (a kind of cotton only found in two states). We also use a zero-twist thread technique and 730 grams-per-square-meter of extra long staple cotton, making them more durable and absorbent and super softer. After researching manufacturers, we’ve been excited to start working with a great business based in Pakistan to bring you what we think are the best bath towels on the market. 

The Mexican Blanket

Cozy and soft indoor Mexican blanket in navy blue and tan.

Authentic design with a California flair

We’ve been in love with our Mexican blankets since we started making them in 2018. We’re now on our second collection, adding additional colors in the fall of 2019. Woven by a small family business of artisans in Tlaxcala, Mexico—a region known for crafting these blankets for centuries—our Mexican blankets are thick and cozy and come in a variety of unique California designs and color combinations you won’t find anywhere else. When a thread runs out, it runs out! 


How we run

Laguna Beach Textile Co. Team sporting cabana towels.

We’re a small, American-based company made up of our founder Danny and four part-time, remote employees from across the country. We believe in flexible work hours and are all people who come together because we love the products and want to share them with as many people as possible. We don’t have any brick-and-mortar shops or offices, so we keep our overhead low, which helps us bring these pieces to you at reasonable and pocket friendly prices. 

Giving back to Pacific Marine Mammal Center

Giving Back

From day one we’ve also been focused on giving back and leaving our beaches and environment better than we found them. We’re proud to donate a portion of our profits to the Rainforest Trust and the Pacific Marine Mammal Center every year. We also donate excess and returned products to local Southern California animal shelters. 

Contact Us

If you’re interested in distributing our products, want to let us know what you think of our products, or just want to say hello we’d love to hear from you.

Email us at help@lagunabeachtextileco.com