Bringing the resort lifestyle to everyday adventures.
how it began
Inspired by the California coast
Laguna Beach Textile Co. is rooted in coastal adventure, timeless style, and and the simple joy of everyday moments.
While attending college in Southern California, founder Danny Meurer worked as a cabana boy at one of Laguna Beach's iconic seaside resorts. Days spent setting up beach chairs, rolling out towels, and helping guests enjoy the California coast gave him an appreciation for creating space for true relaxation. That experience would eventually inspire Laguna Beach Textile Co.
how it began
Inspired by the California coast
Laguna Beach Textile Co. is rooted in coastal adventure, timeless style, and and the simple joy of everyday moments.
While attending college in Southern California, founder Danny Meurer worked as a cabana boy at one of Laguna Beach's iconic seaside resorts. Days spent setting up beach chairs, rolling out towels, and helping guests enjoy the California coast gave him an appreciation for creating space for true relaxation. That experience would eventually inspire Laguna Beach Textile Co.
Our mission
Bringing Resort Comfort Home
In 2015, Laguna Beach Textile Co. was founded with a simple goal: to create beautifully designed textiles that combine premium materials, lasting design, and quality craftsmanship without the premium resort price tag. Our first collection of 600 cabana towels sold out almost immediately, confirming what we believed from the beginning. People wanted products that felt as good as the ones they'd experienced on their favorite vacations.
Our mission
Bringing Resort Comfort Home
In 2015, Laguna Beach Textile Co. was founded with a simple goal: to create beautifully designed textiles that combine premium materials, lasting design, and quality craftsmanship without the premium resort price tag. Our first collection of 600 cabana towels sold out almost immediately, confirming what we believed from the beginning. People wanted products that felt as good as the ones they'd experienced on their favorite vacations.
FOR EVERY ADVENTURE
Wherever life takes you
Today, our collection extends well beyond the beach. From Cabana Beach and Turkish Towels to Microfiber styles and Mexican Blankets, every product is thoughtfully designed to balance beauty, comfort, and durability.
Whether you're spending the day at the beach, heading out on a weekend getaway, or enjoying a quiet afternoon in your backyard, our products are made to elevate the ordinary with comfort and ease. Luxury shouldn't be reserved for vacation.
FOR EVERY ADVENTURE
Wherever life takes you
Today, our collection extends well beyond the beach. From Cabana Beach and Turkish Towels to Microfiber styles and Mexican Blankets, every product is thoughtfully designed to balance beauty, comfort, and durability.
Whether you're spending the day at the beach, heading out on a weekend getaway, or enjoying a quiet afternoon in your backyard, our products are made to elevate the ordinary with comfort and ease. Luxury shouldn't be reserved for vacation.
Quality with purpose
Thoughtfully crafted. Responsibly made.
By create products that are made with intention and last season after season, we hope to encourage buying better and replacing less.
Across our collection, we thoughtfully source materials that balance quality, durability, and environmental responsibility. Our Mexican Blankets are woven from recycled yarn by family artisans in Tlaxcala, Mexico, preserving generations of craftsmanship while reducing textile waste. Our Microfiber Towels are made with 50% post-consumer recycled materials, giving plastic waste a second life.
Quality with purpose
Thoughtfully crafted. Responsibly made.
By create products that are made with intention and last season after season, we hope to encourage buying better and replacing less.
Across our collection, we thoughtfully source materials that balance quality, durability, and environmental responsibility. Our Mexican Blankets are woven from recycled yarn by family artisans in Tlaxcala, Mexico, preserving generations of craftsmanship while reducing textile waste. Our Microfiber Towels are made with 50% post-consumer recycled materials, giving plastic waste a second life.
GIVING BACK
Caring for the places that inspire us
The beaches and coastlines that inspire our brand deserve to be protected for generations to come. That's why we donate a portion of every purchase to organizations like Rainforest Trust and the Pacific Marine Mammal Center, while also giving excess and returned products to local Southern California animal shelters. We believe great products should leave a positive impact on both the people who use them and the places that inspire them.
GIVING BACK
Caring for the places that inspire us
The beaches and coastlines that inspire our brand deserve to be protected for generations to come. That's why we donate a portion of every purchase to organizations like Rainforest Trust and the Pacific Marine Mammal Center, while also giving excess and returned products to local Southern California animal shelters. We believe great products should leave a positive impact on both the people who use them and the places that inspire them.
