Laguna Beach Textile Co. was founded in 2015 by Danny Meurer, who combined his love for coastal living with his background as a cabana boy at a Laguna Beach resort. After struggling to find quality beach towels that balanced luxury with affordability, Danny launched a line of textiles inspired by the classic California beach lifestyle. His first 600 towels sold out immediately, confirming the need for premium, stylish, and durable beach essentials.
Over the years, the brand expanded its offerings to include Turkish towels, Mexican blankets, and microfiber travel towels, all designed to embody both function and coastal elegance. Committed to sustainability and giving back, Laguna Beach Textile Co. partners with the Rainforest Trust to save 10 trees from deforestation with every product sold. The brand continues to blend timeless design with a mission-driven approach, reflecting the easy-going yet purposeful spirit of Laguna Beach.
