Our Story

Our story begins at one of the most luxurious hotels in Laguna Beach, CA, where I worked as a cabana boy during a summer while in college. My job was to ensure that guests that rented cabanas for the day were completely satisfied – and this was no easy task.

The hotel’s beach towels were thick, attractive, and lasted for hundreds of wash cycles. Once my days as a cabana boy were over, I found it difficult to find a beach towel that matched the quality of the hotel towels. Most beach towels on the market are thin, wear quickly, and lack an attractive design and colors.

I founded Laguna Beach Textile Company to create high-end resort quality textiles that anyone can buy. Our towels are thick, soft and have a modern classic look that harkens back to Laguna’s early history as an artist retreat in the early 1900s.