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Danny Meurer


I grew up in Southern California and during college, worked as a cabana boy at a five-star resort in Laguna Beach. I spent most of my time getting to know beach towels very well: laying them out and picking them up. I tried to buy beach towels years later but couldn’t find the same quality I worked with at the hotel. So in 2015 I started Laguna Beach Textile Company, with the goal of bringing classic California style and premium quality to every beach, home and gathering.

The first batch of 600 luxury towels sold out immediately. We’ve since brought our simple, timeless style to other outdoor and home textiles.

As we’ve grown, so has our impact. We’re proud to partner with the Rainforest Trust and the Pacific Marine Mammal Center to whom we donate a portion of our profits. In addition, excess and returned towels are donated to local Southern California homeless shelters.

Danny Meurer


This year, Laguna Beach Textile Company donated 6% of its profits to the Pacific Marine Mammal Center (PMMC) and Rainforest Trust, both 4/4 star charities, as rated by Charity Navigator.

Each year, the Pacific Marine Mammal Center, based in Laguna Beach, rescues, rehabilitates, and releases hundreds of sick and injured baby sea lions, harbor seals, and elephant seals.

Rainforest Trust helps to purchase, protect and safeguard tropical habitats to save endangered species by working with local organizations and communities throughout Latin America, Africa and Asia. Rainforests impact not only wildlife, but also climate change, rising sea levels, and ocean acidification. One acre of rainforest is saved from deforestation for every 20 of your orders.



If you're interested in distributing our products, or just want to let us know what you think of our towels, we'd love to hear from you.

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